Why Custom-Coded Websites are Best for SEO

Introduction

Search Engine Optimization (SEO) is important for any business. It allows them to improve online visibility and attract more customers. In competitive markets like St. Louis, having a strong SEO strategy can make them more visible. This article explores why custom-coded websites outperform page-builder websites like WordPress for SEO.

Introduction to SEO and Page-Builders

Page-builder platforms have made it easier for businesses to create websites without coding. But, while these platforms offer convenience, they often fall short in SEO performance. Custom-coded websites allow for optimal SEO from the ground up.

Key SEO Factors and Custom-Coded Websites

1. Clean and Efficient Code

Custom-coded websites use with clean and efficient code without unnecessary bloat. This clean codebase improves load times and allows search engines to index the site. According to Google, faster websites tend to rank higher in search results .

2. Enhanced Mobile Optimization

Mobile optimization is crucial for SEO, as Google uses mobile-first indexing. Custom websites built for mobile devices ensure a fast, responsive design. In contrast, page-builder templates are not optimized for mobile. This leads to higher bounce rates and lower rankings. 70% of web traffic comes from mobile devices. This shows the importance of mobile optimization.

3. Better Control Over On-Page SEO

Custom websites give developers control over elements like meta tags and alt attributes. This control allows for precise optimization that aligns with SEO best practices. Page-builder platforms often limit the ability to customize these elements.

4. Improved Site Architecture and Navigation

A well-structured site architecture is essential for SEO. Custom-coded websites allow for the creation of efficient site structures. This improves user experience and allows search engines to understand the content. This is important for SMBs in St. Louis looking to rank for local search terms. Page-builders may have convoluted structures due to the limitations of templates and plugins.

5. Reduced Dependency on Plugins

Page-builder platforms rely on plugins, which can introduce security risks. Custom-coded websites avoid this issue by incorporating necessary features into the code. This reduces conflicts and improves site performance, a critical factor for SEO.

The Role of Custom-Coded Websites in Local SEO

1. Precise Geotargeting

Custom-coded websites optimize for local search terms with precise geotargeting. This includes using local keywords and creating location-specific content. It can also include implementing schema markup for local businesses. These practices help improve visibility in local search results and attract more customers.

2. Faster Load Times

Local customers look for quick information. Custom websites load faster than page-builders. This provides a better user experience and reduces bounce rates. Studies show that a 1-second delay in page load time can lead to a 7% reduction in conversions.

3. Optimized Content Delivery

Custom websites can optimize content delivery, ensuring that local customers receive relevant information. This includes optimizing images, using Content Delivery Networks (CDNs), and using efficient caching.

For businesses in St. Louis, having a strong SEO strategy is key to attracting customers. Custom-coded websites offer better SEO performance than page-builder websites. They provide clean code, better mobile optimization, and precise control over SEO elements. They also help with local SEO by targeting local search terms and providing faster load times. Investing in a custom-coded website can help your business rank higher and attract more customers.

To improve your website’s SEO and attract more customers, contact us for a free consultation. Let us help you build a custom website that meets your needs and improves your online visibility.